Short answer. It depends on your prices, your average group size, and how many classes you run. Here is the long answer in coach language with simple math you can adjust.
Ground rules
- You choose your prices. Under franchise competition law, a franchisor cannot dictate prices. You set them based on your territory analysis. We only share a suggested maximum to protect brand positioning.
- Classes are capped at 17 participants for insurance.
- You have 12 programs to match local personas: stroller fit, bootcamp, low-intensity, high-intensity, and more.
- We are a neighbourhood business. Social media helps. The real engine is your ground game: show up in parks, chat with outdoor groups, partner with cafés and community spots.
The simple formula
Think in “per-class equivalent,” even if you sell memberships or packs.
Per-class revenue = price per person × average attendance.
Weekly revenue = per-class revenue × classes per week.
Monthly revenue ≈ weekly revenue × 4.3.
Then subtract your monthly costs to get a rough take-home:
- Royalties
- Local marketing
- Insurance
- Small equipment refresh
- If you hire help: assistant coach pay
No jargon. Just levers you control: price, attendance, number of classes, and when to add help.
Working example for the math below
Price per person (equivalent): $20
Average attendance: 12 people
Per-class revenue: $240
Use your own numbers to re-run.
Scenario A — 3 classes per week
Evenings + Saturday morning
Schedule sketch
Tue 19:00, Thu 19:00, Sat 09:00
Gross math (with the example above)
- Per class: $20 × 12 = $240
- Per week: $240 × 3 = $720
- Per month: $720 × 4.3 = $3,096
Typical cost range when you coach solo
Light model, no lease. Expect roughly 15–25%.
- 15% of $3,096 ≈ $465
- 25% of $3,096 ≈ $774
Rough take-home range
$3,096 − $774 to $3,096 − $465 ≈ $2,325–$2,630 / month
When this works best
You keep your job. You want to test demand. You like slow, steady growth.
How to lift this scenario
Start one “family-friendly” slot and one “after-work” slot. Add a monthly partner event with a local café. Run a bring-a-friend week every 8 weeks.
Scenario B — 5–6 classes per week
Two evenings, one or two mornings, weekend anchor
Schedule sketch
Mon 06:30, Tue 19:00, Thu 19:00, Sat 09:00, Sun 09:00 (+ optional Wed 06:30)
Gross math
- 6 classes: $240 × 6 = $1,440 / week
- Per month: $1,440 × 4.3 = $6,192
Typical cost range
More volume often means a touch more marketing and a few sub hours. Expect 20–30%.
- 20% of $6,192 ≈ $1,238
- 30% of $6,192 ≈ $1,858
Rough take-home range
$6,192 − $1,858 to $6,192 − $1,238 ≈ $4,335–$4,955 / month
When this works best
You are ready to be the outdoor leader in your area. You can protect early mornings or add a second weekend slot.
How to lift this scenario
Layer programs for personas:
- Tue 19:00 high-intensity
- Thu 19:00 bootcamp
- Sat 09:00 stroller fit or family
- Sun 09:00 low-impact
This widens your base without cannibalising a single format.
Scenario C — “Full week” owner-coach
8–10 classes per week with program variety
Schedule sketch (example 9 classes)
Mon 06:30 + 18:30
Tue 19:00
Wed 06:30
Thu 18:30 + 19:30
Fri 06:30
Sat 09:00
Sun 09:00
Gross math
- 9 classes: $240 × 9 = $2,160 / week
- Per month: $2,160 × 4.3 = $9,288
Typical cost range
Higher cadence. Likely some assistant coaching hours, more community events. Expect 25–35% total load.
- 25% of $9,288 ≈ $2,322
- 35% of $9,288 ≈ $3,250
Rough take-home range
$9,288 − $3,250 to $9,288 − $2,322 ≈ $6,038–$6,965 / month
When this works best
You go all-in on mornings and evenings. You lean into partnerships. You treat seasons as programming, not obstacles.
How to lift this scenario
Build a small bench of coaches. Keep your best slots sacred. Add one corporate contract for weekday stability.
Sensitivity: change the two big knobs
Use your own numbers. Re-run quickly.
If your average attendance is 10 instead of 12
Per-class revenue at $20 becomes $200.
- Scenario A gross/month ≈ $200 × 3 × 4.3 = $2,580
- Scenario B gross/month ≈ $200 × 6 × 4.3 = $5,160
- Scenario C gross/month ≈ $200 × 9 × 4.3 = $7,740
If your price equivalent is $22 instead of $20
Per-class revenue at 12 people becomes $264.
- Scenario A gross/month ≈ $264 × 3 × 4.3 = $3,406
- Scenario B gross/month ≈ $264 × 6 × 4.3 = $6,812
- Scenario C gross/month ≈ $264 × 9 × 4.3 = $10,218
Apply the same cost percentages to get your updated take-home ranges.
Tip. Memberships usually smooth revenue and help retention. Packs and free trials help new people try. Use both.
Pricing: your decision, within the brand frame
- You set prices based on your territory.
- We communicate a suggested maximum to protect the network’s positioning.
- Test. Track. Adjust each season.
- Your best price is the one your market understands and buys again.
Filling classes to 12–17 consistently
- Program mix by persona. Run low-impact, stroller fit, and beginner options beside higher intensity formats.
- Two prime slots. One after-work, one weekend morning. Add early mornings when ready.
- Ground game. Visit parks, trails, and community boards. Talk to people who are already outside.
- Local partners. Café collabs, clinic talks, run shops, community centres. Trade value, not just flyers.
- Simple referrals. “Bring-a-friend” weeks every 6–8 weeks.
- Clear weather rules. Clients commit when they trust decisions in snow, rain, heat.
Time reality
- Scenario A. About 5–8 hours per week total.
- Scenario B. About 12–18 hours per week.
- Scenario C. About 25–35 hours per week including coaching, follow-ups, partners, and a bit of admin.
You can start part-time and grow. Protect your best windows. Make them count.
What this article is and is not
This is illustrative math so you can see how the levers work. It is not a guarantee. Your results depend on your prices, your consistency, your local relationships, your program mix, and your ability to keep groups coming back through the seasons.
Next step: see the week before you decide
Numbers help. A real week decides it.
In A Week in the Life of an Outdoor Fitness Owner-Coach, you will see:
A part-time plan that fits around a job
A full-time plan that builds momentum
How many hours are coaching vs follow-ups vs simple admin
Sample class times that work in Ontario
When to add a new slot or a second program
Read it now and picture your own schedule with clarity.
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