Thinking about launching an outdoor fitness franchise… but something’s holding you back?

You’re not alone. The dream is there. What’s missing is clarity.

We keep hearing the same questions:

• “How much does it really cost?”

• “I’m not a natural salesperson—what if I can’t sell?”

• “What about the weather?”

• “Will I be doing this all alone?”

• “How fast can I break even?”

These are valid concerns.
But every fear has a fix.
And we’ve broken it all down for you.

What does it really cost?

• Startup range (typical): $25–$35k CAD.

  • Franchise fee + training

  • Launch marketing budget

  • Initial equipment + apparel

  • Insurance + permits + working capital

“I’m not a natural salesperson… what if I can’t sell?”

• We give you scripts, offers, funnels.

• Playbook: lead → trial → conversion → retention.

• You handle basic follow-ups; we coach you on close rates and KPIs.

• Community events + referrals = a large share of new members.

Weather?

• 4-season programs built for Ontario.

• SOPs: go/no-go rules, relocation options, gear guides, member comms in CRM.

• Calendars adapt by season; classes do not stop, they adjust.

Will I be doing this alone?

• No.

  What you get so you’re not alone

  • 60–90 day launch playbook, week-by-week.

  • 1:1 coaching calls, weekly check-ins, and field audits.

  • SOPs for ops, safety, weather, and customer experience.

  • CRM set-up for bookings, payments, messaging.

  • Marketing kits: funnels, ads, scripts, email/SMS templates (FR/EN).

  • KPI dashboard, benchmarks, and action plans.

  • Coach recruitment guides, training, and QA standards.

  • Network access: peer community, best-practice library, events.

  • Preferred vendors, insurance guidance, park-permit framework.

  • Territory exclusivity and national brand campaigns.

  Why this saves you years

  • 25 years of outdoor fitness know-how in Canada.

  • 53 franchises and 40,000 participants/year = patterns you can copy.

  • Recognized twice at Québec’s Gala Maillon d’Or as Franchiseur of the Year.

  • A franchisee also earned “Young Entrepreneur – Franchise of the Year.”

  Bottom line
  You execute locally. We supply the system, coaching, and proof so you avoid beginner mistakes and move faster to break-even.

How fast can I break even?

• Depends on execution. Use this conservative guide:

  • • You control your schedule.

    • Classes capped at 17 people for quality and safety.

    • You set your prices within brand guidelines.

    Example outcome

    • ~60 active clients per week can bring around $45,000/year.

    • Actuals vary by price point, retention, and number of classes you run.

What you actually do weekly (part-time start)

• Coach 2–3 classes, run 2–3 hours of follow-ups/admin, 1–2 hours of local activation.